Workspace
Good to see you.
What are we deciding today?
Give Hookwise the business context. It'll work out the objective, the audience tension, and the angle before it writes a single hook.
Recent decisions
Saved hooks
Brand context
Tell Hookwise about the business.
Six short answers. This is what turns into a strategic decision, not just a prompt.
Analysing audience...
Your content decision
Here's what Hookwise would say — and why.
Objective
Audience tension
Strategic angle
Recommended format
"Here's the conversation worth entering."
Signal path
Generating hook directions...
Hook directions
Different ways into the same strategic idea.
Why this works
Opening line
Content outline
Call to action
Refine this hook
Tell Hookwise what you don't like
Decisions
Library
Insights
Nothing to learn from yet
Insights arrive once you've published a few decisions
Hookwise will start surfacing which angles and tensions actually perform for this brand as decisions accumulate.
Brand memory
Set this once. Every future decision starts from here instead of a blank page.